When it comes to business, any new technology will ultimately be judged on
how well it contributes to improving productivity and profit. If you are
selling goods or services, online web conferencing can improve your bottom
line by boosting sales and lowering costs. Here are five reasons why this is
so: 

1. It allows you to meet with more prospective clients 

If you have to physically travel to a client’s office or location, there is
only so much that you can do within any given period. Let’s face it, travel
is exhausting and expensive not only in terms of the direct costs that you
make when you travel, but also in the way that your productivity is affected
every time you have to pack up and leave your office. 

You can meet with more clients online than you could ever do by trying to
visit them all physically. Web conferencing is one of the best ways to get
this work done. 

2. Online Conferencing allows your prospects to put a face with the voice
over the phone 

A lot of selling is done on the telephone, and some people are very
effective with a simple telephone. If you are able to sell on the phone,
think of what you could achieve if your prospects and clients could see you
by simply opening their browser and entering a few mouse clicks and
keystrokes! People prefer to deal with people, rather than faceless voices.
Video conferencing allows you to project your warmth and sincerity and will
enhance whatever selling skills you already possess. 

3. Conferencing allows you to get together with more decision makers 

Many purchasing decisions require the input of more than one person, and web
conferencing allows you to get all the decision makers together in one
meeting. For example, suppose John in New York wants you to also meet with
Lisa in London, you can do so very easily. Instead of trying to arrange a
face-to-face meeting, you simply have to get all parties together in a web
meeting. 

Easily arranged online conferencing means that you will be able to shorten
the time necessary to close complex transactions involving the input of
several parties. 

4. Online conferencing enables you to sell more “add-on” products to your
existing clients by giving you the ability to be in a meeting with them at
any time and within minutes. 

The more time you spend with any prospect, the more opportunity you have to
build your rapport and to explain in detail what you have to offer. Someone
who contacts you for a simple service, upon getting to know you well online,
will probably go on to purchase your other offerings. If that prospect is
limited to a short phone call, the chances of selling them something else is
far less than it is with them seeing you. 

5. Web conferencing allows you to offer better after-sales service 

Customers are not only interested in what you are selling today, but on what
kind of service you will be able to offer them tomorrow. Web conferencing
opens up great service opportunities. For example, your technicians can
“visit” your clients online. Some conferencing applications even allow a
person in one office to remotely “take over” and operate a computer in
another office. 

When your prospective clients and customers understand that you have the
capacity to remain in touch with them and help them online, they will have
one more reason to want to buy from you. 

Once you try your hand at it, you will probably be able to add a few more
points to this list by devising new ways to improve sales with online web
and video conferencing. 

About The Author


Dan Richmond is CEO & Co-founder of http://MegaMeeting.com. MegaMeeting
provides Web Conferencing & Video Conferencing services for individuals,
businesses and educational institutions. For more information, or for a free
live demonstration, please visit http://www.MegaMeeting.com/.